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Product Rep’s

Manufacturer’s of architectural products have jumped on the band wagon in selling “Green Products” that are GREAT for the environment.  They all help to achieve a LEED certified building better than the next guy.  I was even told that one type of composite decking was better than a 100% recycled product, because it’s color will last longer and therefore have a long life, even though 50% of the material was from “raw” materials.  What about the “raw” material?  How much embodied energy does it take to make that “raw” material? He couldn’t answer that one. 

“Green Washing”  is all around us.

submitted by Suzanne Sowinski,
principal, SSA

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